Home Sellers and investors ask what I specifically can do to sell their home and get it in front of as many people as possible.

I like to talk with people in person or over the phone to answer any of your questions. I run a Comparative Market Analysis (CMA) for your home, at no cost to you, to see what your home is worth in TODAY’s Market. We discuss with you what you would like to do: Short Sale or Standard Sale.

Standard Sale
My goal is to get you more money for your house than anyone thinks possible in today’s market. I come prepared with a Comparative Market Analysis at no cost to you. We discuss what the market value of your property is, and what you want to get out of the listing. I bring in a full production of photography and videography to shoot your home for marketing. 70%-80% of all homes purchased today are discovered through the internet today. It is critical we have professional photos when we are selling at a premium. I create a whole marketing campaign that consists of but not limited to: MLS, Social Networks, Blogs, Advertising, broker-to-broker, Flyers, investors, and many many more programs we recruit into our program. These campaigns bring the biggest bang for your dollar with the biggest spread of people viewing your property. We share your home with not only local buyers but international as well. We get your home sold whether it be an investor home, residential, or a $Million+ home/property. It is my duty to my clients to give you the best service and the best availability.

Short Sale
If you are a selling your home as Short Sale, this means that you are trying to get under your home. Home values dropped throughout the nation, but particularly in the Southern California area since 2006 & 2007. Because of many lending practices, issues with agencies both public and private, and people not being informed of potential dangers in the market, a lot of people lost quite a bit of value/equity in their home. This option is something that our office has quite a bit of experience in. This option will allow people to get out of a home that is worth less than what is owed on the property.

How this process works: We will give you a short sale package that includes everything we need to start the short sale process (examples of a hardship letter, 3rd party authorization to talk with bank, statement of information, etc). We will then come and sign a listing agreement to find you a buyer. Some banks require certain forms while others do not. We will let you know what they require. We talk with the bank and getting things set and approved for you.

People ask, “Why is this something we would want? Why are the banks agreeing to a short sale?” To answer why the banks are doing this question: When a home is upside down on its Value to Foreclose on a home a bank will spend anywhere from $20,000-$50,000 in fees, clean up, lawyer fees, insurance, etc. Then the bank has to turn around and sell the home for what you were going to short sale it at. They basically wasted all that money in the foreclosure process. Financially speaking they are better off working with the current owners to short sale so that they can recoup some money from the whole process.

To answer why is this something we would want to do: 1) There is no out of pocket expense to you (if we don’t short sale your home, we don’t get paid) 2) Stay in your home during the short sale process 3) Stop the foreclosure process and stay in your home longer 4) Relocation incentives paid by HAFA (or bank) may be given to you 5) If you want us to keep it quiet we will not have signs or lock boxes 6) You will be eligible, under Fannie Mae guidelines, to by another home in 2 years instead of 5 to 7 years with a foreclosure 7) It will get you out of an underwater home that may take years and years to gain back the value of when you originally purchased it. 8 ) If your credit report does not reflect a 60-day+ late pay, under Fannie Mae guidelines, you may be eligible to buy another home immediately. 9) A foreclosure destroys your credit and will stay on your credit report for 10 years. This can affect and jeopardize your ability to rent/buy homes, purchase vehicles, and even in some cases affect your job. 10) Tax forgiveness as of this year will expire 12/31/12 for short sale homes.


Please contact me if you have further questions.

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